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When I started my career in strategy consulting back in the early 2010s, artificial intelligence was still a niche topic reserved for PhDs and huge tech R&D labs. Fast forward to today, and every second company I talk to is looking for AI consulting. The problem is that the market has exploded with firms claiming expertise, but the actual depth of that expertise varies wildly. I have seen engagements where a big-name consultancy parachuted in junior associates who read a